Have
you ever imagined of wearing clothes for a specified period and then disposing
of them off to the compost where they will readily decay? There exist
technologies that lead to the development of clothes. However, they are
limited, and few people consider most of the decomposable fashion products as
ineffective and of inferior quality. Nevertheless, the increasing environmental
pollution from the non- decomposable fashion products has led to the
development of sustainable fashion.
In
one of the articles, the sustainable fashion means the creation of the latest
fashion products using materials that are environmentally friendly, for
example, readily biodegradable. There is a unique relationship between the
sustainable fashion and business ethics. One of the requirements of corporate
social responsibility (CRS) is that the companies should maintain a
sustainable environment, which will enhance the safety of humans and other
living things (Josephine, 2015). However, most of the big firms in the fashion
industry have failed on CSR requirement, and most of their
products are made up of non – biodegradable materials. Therefore, the major
question is whether the companies or unique brands can employ a different
technique to produce sustainable fashion products.
I
discovered from the articles that most of the manufacturers and consumers have
failed to adapt to the biodegradable or renewable fashion because they believe
the products are not strong, have a low durability, and are not
attractive. Most people do not understand the meaning of biodegradation because
it occurs through a certain process and under unique conditions (Josephine,
2015). Therefore, the sustainable fashion products cannot decompose within a
short time as most of the manufacturers think. Also, the idea of sustainability
involves the ability to renew the materials. In essence, the consumers throw
used clothes without considering the possibility of recycling them while most
of the manufacturers lack strategies for collecting and recycling used fashion products.
I
have a major concern on the willingness and the strategies utilized by the
fashion industry to enhance green and sustainable fashion. H&M is a leading
Sweden-based company that produces sustainable fashion products, which works
towards committing to the ethical fashion to urge its competitors to use the
same techniques (Alexa, 2013). For example, the company has launched a product
line identified as “Conscious Exclusive” produced using sustainable materials
such as polyester, and organic cotton (Alexa, 2013). Another company, Freitag,
plans to use microorganisms to decompose the waste fashion products. The
microorganisms are safe and decompose the products within three months. The biological dye does
not harm the customers, and it is friendly to nature. Despite several companies
showing the willingness to adapt to the sustainable fashion, most of them are
very slow on
the strategies. Most of the consumers contribute to the decisions made by the
big fashion companies to adopt the sustainable fashion, which leads to the
current situation.
The sustainable fashion
is a unique advancement in the fashion industry, which aims at protecting both
the consumers and the environment. The companies have a corporate social
responsibility of maintaining a no pollution environment; therefore, a
sustainable fashion is the best solution to maintain a CSR. Sustainability
involves the use of both renewable and biodegradable products such cotton,
silk, and wool. Both the companies and consumers need to collaborate and accept
the sustainable fashion products.
References
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